Creativity

The J. Paul Getty Trust: Where Art Lives

M&C Saatchi/L.A. is off to anything but a quiet start for new client the J. Paul Getty Trust and its leading cultural plum, L.A.'s J. Paul Getty Museum. This poster and print ad, treating Rubens' "The Calydonian Boar Hunt" in the manner

Published on Aug 16, 2006

Editor's Pick

M&C Saatchi/L.A. is off to anything but a quiet start for new client the J. Paul Getty Trust and its leading cultural plum, L.A.'s J. Paul Getty Museum. This poster and print ad, treating Rubens' "The Calydonian Boar Hunt" in the manner of an hysterical New York Post headline, is an effort to "make art more accessible to a wider, more diverse audience," says agency CEO Huw Griffith. "How often have you stood in front of a painting and wondered what was going through the artist's mind? When these works of art were created they were the main medium of the day

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About

Credits

Date
Aug 16, 2006
Creative Director:
Martin Dix
Copywriter:
Craig Ghiglione
Art Director:
Rob Anton
Production:
Jorge Rafael
Client:
The J. Paul Getty Trust
Agency:
M&C Saatchi Los Angeles

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