Creativity

The John F. Kennedy Presidential Library and Museum: Our JFK Speech

We can all become JFK

Published on Jan 19, 2011

Editor's Pick

To celebrate the 50th anniversary of President Kennedy's inaugural speech, the JFK Library is launching a social media project that allows people from all over the world to recite lines from the speech online at Ourjfkspeech.org.

Users can participate on Twitter, Facebook, or via their computer webcam, in English, Spanish, French, German, Italian, Chinese or Japanese.

Lines contributed via Twitter will be retweeted in order by @jfkspeech when the speech is completed. On Facebook, the selected speech segment you chose will appear on wall posts. Participants can also use their webcams to record themselves delivering lines.

The project was created at the Martin Agency, by the same team that produced the blockbuster WeChoosetheMoon.org, an in-depth recreation of the first lunar landing, in 2009. A viral sent to blogs and social media will promote the site.

Joe Alexander, group creative director, says: "We all know the speech. But we wanted to bring new meaning to it and possibly re-inspire a new generation. And we all know participating through social media is an easy way to gain traction. JFK asked his audience to grab the torch and engage, not sit on the sidelines. We're just using Twitter, Facebook and the web to do it now. 50 years ago, all he had was a microphone."

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About

Credits

Date
Jan 19, 2011
Agency:
The Martin Agency
Chief Creative Officer:
John Norman
Client:
The John F. Kennedy Presidential Library and Museum
Group Creative Director:
Joe Alexander
Creative Director:
Fabio Costa
Associate Creative Director:
Brian Williams
Associate Creative Director:
Wade Alger
Digital Producer:
Jeremy Lind
Digital Producer:
Travis Smith
Junior Producer:
Shannon Alexander
Senior Designer:
Chris Peel
Associate Director of Development:
Kevin Power
Senior Developer:
Zack Ensign
Senior Developer:
Jeremy Misavage
Senior Developer:
Andrzej Aniol

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