Blake Griffin Pays Tribute to the Playground Basketball Court in a Stylish Jordan Spot

For NBA Star, His Local Court Was the 'Beginning'

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In a stylishly nostalgic new film for Nike's Jordan Brand, NBA star Blake Griffin pays tribute to the playground basketball court as the place where it all started for him.

The spot, by Jordan's content agency Los York, sees Griffin sitting on the bleachers of a playground court reflecting on how, for him, it was the "beginning." As he reflects on how playground is the "classroom, the runway, the comedy club, the church, the drama theater and concert hall," his voiceover plays over stylized scenes of different groups of young people playing, socializing and enjoying the summertime.

With footage shot in both color and black and white by director Dexton Deboree, the film brings a nostalgic and modern vibe to Jordan. It'll be accompanied by in-store, digital and social media activity also themed around the idea of the playground.

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About

Credits
Date
Aug 04, 2017
Agency:
Los York
Client:
The Jordan Brand
Executive Creative Director:
Dexton Deboree
Creative Director:
Dexton Deboree
Copywriter:
Dexton Deboree
Copywriter:
Desmond Marzette
Group Account Director:
Martha Smith
Director:
Dexton Deboree
Director of Photography:
James Laxton
Editorial:
Leo Scott
Editorial Company:
Cartel
Color:
Tom Poole
Color Company:
Company 3
Music:
Statik Selektah
Remix:
DJ Wizz
Mix Company:
Lime
Mix:
Matt Miller
Art Director:
Dave Ruiz
Art Director:
Serge Kirsanov
Animation:
Sam Cividanis
Animation:
Byron Slaybaugh
Executive Producer:
Martha Smith
Line Producer:
Chris Palladino
Post Producer:
Nick Thomas
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