The Kraken Rum: The Kraken App

19th century app

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An app for the Kraken Spiced Black Rum challenges users to deliver a shipment 'across the darkest of all seas', avoiding the deadly Kraken and using 'state of the art 19th century technology'.

The idea is that you 'experience the perils they first encountered of bringing this fine product to the world', with extras such as 'Actual Distress Cries of Fallen Seamen'.

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About

Credits
Date
Feb 15, 2011
Agency:
Dead As We Know It New York
Client:
The Kraken Rum
Creative Team:
Charmaine Choi
Creative Team:
Ella Wilson
Creative Director:
Mikal Reich
Animation:
Ariane Irle
Developer:
DAWKI
Original Music:
Christopher Hicken
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