Creativity

Stop This Woman's Painful Ordeal

Migraine Trust's newest video will make you feel for people with the problem

Published on Jun 11, 2013

Editor's Pick

Rainey Kelly Campbell Roalfe/Y&R banded with the Migraine Trust to raise awareness about migraine attacks and demonstrate that suffering from one is far worse than having a “bad headache.” The team took part in the YouTube FilmHack in London late last week, where they were given just £100 and a total of 15 hours to write, shoot, edit, and upload work that would change the way migraines are regarded and incite viewers to spread the word. The first clip presents a woman’s desperate plea for the watcher to prevent her intense pain with the click of a button.  Doing so ultimately leads you to the second, more informative, but no less unsettling video.

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About

Credits

Date
Jun 11, 2013
Agency:
RKCR/Y&R
Client:
The Migraine Trust
Creative:
Algy Sharman
Creative:
Al Brown

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