Creativity

The Natural Confectionery Company: Flavour of the Month - Sir Taste-a-Lot

Competing candy

Published on Feb 28, 2011

Editor's Pick

Different candies, Jelly Snakes and Jelly Squirms, compete over their tastiness for a chance to win the title of 'Flavor of the Month' in an integrated campaign for The Natural Confectionery Company, created by Fallon. It features outdoor, radio and a new website developed Weapon7, which encourages users to interact and play games with their favorite TNCC character.

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About

Credits

Date
Feb 28, 2011
Agency:
Fallon/Weapon 7
Client:
The Natural Confectionery Company
Senior Brand Manager:
Jodie Bates
Creative Director:
Sam Hibbard
Creative Director:
Jeremy Garner
Art Director:
Avril Furness
Art Director:
Ant McGinty
Copywriter:
Miles Carter
Copywriter:
Jason Cascarina
Agency Planner:
Mike Lean
Agency Planner:
Tom Miskin
Agency Producer:
Natalie Curran
Agency Producer:
Adrian Reilly
Agency Producer:
Serena Ivanovic
Media Agency:
PHD
Media Planner:
Rebecca Clay

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