Creativity

SPF 350 Anyone? These 'Products of Tomorrow' Serve as a Stark Warning on Climate Change

Brazil's Nature Conservancy Issues a Warning About the Future

By Alexandra Jardine. Published on Jun 07, 2017

Editor's Pick

The Nature Conservancy of Brazil is highlighting what climate change could mean for our future with a web store that sells fictional "products of tomorrow."

The products -- a sunscreen with SPF 350, bottled water derived from low acidic rain and an apple made with 3% real fruit -- appear in social media films that drive viewers to the website where they can click to pre-order them. Each item has a delivery date based on current climate change forecasts as to when they could become a necessity. If you order, you'll get a message that "you don't need this product yet, but if you share this message, we can change tomorrow."

The project, by agency Africa, launched in the same week that President Trump pulled out of the Paris climate agreement.

"Finding Nature's solutions to climate change is a global priority for the Conservancy and in Brazil we are already working on several projects to ensure we have a plan. It's important that society understands how pressing the problem is and do its part, too", said Nature Conservancy Marketing Manager Grazielle Dib in a statement.

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About

Credits

Date
Jun 07, 2017
Agency:
Africa
Chief Creative Officer:
Sergio Gordilho
Client:
The Nature Conservancy Brasil
Creative Director:
Matias Menendez
Creative Director:
Sergio Gordilho
Copywriter:
Felipe Ribeiro
Copywriter:
Mateus Coelho
Copywriter:
Rodrigo Barbosa
Art Director:
Henrique Folster
Art Director:
Felipe Cury
Art Director:
Maso Heck
Head of Design:
Filipe Birck
Illustrator:
Henrique Folster
Product Designer:
Henrique Folster
Interactive Art Director:
Rafael Darri
Design & Motion Designer:
Matteus de Faria Vilas Boas
3D:
PerfecPixel
3D Artist:
Eduardo Gomes
Case Film Soundtrack Artist:
Fabio Smeili
Project Creative Director:
Monique Lopes Lima
Project Manager:
Mila Battistoni
Project Producer:
Eliot Tosta
Client Service:
Julia Newman
Media:
Luiz Fernando Vieira
Agency Producer:
Rodrigo Ferrari
Agency Producer:
Stella Gafo
Agency Producer:
Eduardo Machado
Director:
Gleeson Paulino
Director of Photgraphy:
Gleeson Paulino
Animation:
Nitroglicerina
Editing:
Gleeson Paulino
Editing:
Guilherme Akira
Post Production:
Nitroglicerina
Sound Design:
DaHouse Audio
Sound Production:
Lucas Mayer Silvio Erne
Voice Over:
Natalie Lawton
Voice Over:
Luciana Paes
Mixing:
Rodrigo Deltoro

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