Creativity

This VR Film Will Educate You on the Shocking Facts About Tuna Fishing

The Nature Conservancy Is Targeting a Tech Audience With Immersive Film

By Alexandra Jardine. Published on Oct 05, 2016

Editor's Pick

The Nature Conservancy has created a virtual reality experience designed to educate the tech community about the dangers to wildlife from tuna fishing practices.

The film, narrated by actor Kieran Culkin, was created by MPC's VR division and takes the viewer on a journey through huge scale gallery spaces where they can see the problems of tuna fishing in the Western and Central Pacific ocean -- for example, the risk of killing vulnerable species like sharks and turtles. While it can be seen as a 360 video on Google Chrome, it launches as an Oculus Rift experience at a Conservancy-hosted influencer event in San Francisco today.

It's part of a campaign named "This Is Our Future" which was conceived to capture the imagination of the tech community, a new audience for the Conservancy, with the aim of encouraging them to find solutions to world problems using their knowledge, influence and networks. Ambassadors for the campaign include Matt Idema from Facebook, engineer Tray Chao, Anthony Goldbloom from Kaggle and cultural influencer and artist Yosi Sergant.

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Credits

Date
Oct 05, 2016
Agency:
Enso
Client:
The Nature Conservancy
Production Company:
MPC VR
Director, Marketing:
Jordan Peavey
Chief of Staff:
Brea Jones
Creative Director:
Nancy Crowley
Director, the Indo-Tuna Program:
Mark Zimring
Member of California Leadership Council:
Peyton Wilson
Chief Technology Officer:
Matt Merrifield
Writer:
JoJo Marshall
Company:
MPC VR
Director:
Alan Bibby
Director:
Andrei Juradowitch
Virtual Reality Lead Developer:
Andrew Cohen
Executive Producer:
Tim Dillon
Producer:
Chris Connolly
Virtual Reality Production:
Carly Wilson
Virtual Reality Supervisor:
Jason Schugardt
VR Developer:
Jeremy Hart
Sculpter/Modeler/Texturing:
Butch Belair
3D Animator:
Chris Ribar
Senior Designer:
Damien Bastelica
3D Artist:
Andres Weber
Designer:
Daniel Uribe
Designer:
Kerim Camdzic
Storyboard:
Roger Hom
3D Artist:
Vaibhav Gupta
Voice:
Kieran Culkin
Sound Design/Mix:
Drazen Bosnjak
Sound Production:
Q Department
Mix:
Mach 1
Other:
Jacqueline Bosnjak
Other:
Heather Lee MacFarlane
Other:
Zack Rice
Other:
John Baptist Saint Pol
Other:
Andrew Kawczynski
Other:
Dylan Marcus
Company:
TaskForce
Other:
Yosi Sergant
Other:
Leda Maliga
Other:
Niki Williams
Company:
Enso
Co-Founder:
Kirk Souder
Executive Creative Director:
Jason Nichols
Senior Creative:
Kendra Wan
Innovation Director:
Niklas Lilija
Executive Video Producer:
Jimmy Greenway
Senior Brand Impact Manager:
Molly Tormey

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