The New School: Identity System

New York's New School University has officially become The New School, the change supported by a new, far-ranging identity system from Siegel & Gale. Based around what chairman Alan Siegel calls "hipster typography and blurry lettering desig

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New York's New School University has officially become The New School, the change supported by a new, far-ranging identity system from Siegel & Gale. Based around what chairman Alan Siegel calls "hipster typography and blurry lettering designed to capture the irreverent, urban flavor of the university, the New School is not traditional and neither is its graphic identity," he says. "There is no one school color, as with most universities; the palette is a bold statement of bright reds, oranges and yellows. The logo is not fixed but rather it has multiple states to exemplify a school that is active, vibrant, and alive. The idea behind the new graffiti-styled logo is a simple one
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About

Credits
Date
Aug 18, 2005
Client:
The New School
Creative Director:
Howard Belk
Design Director:
Young Kim
Design Director:
Anne Swan
Designer:
Lloyd Blander
Copywriter:
Peter Swerdloff
Design:
Siegel & Gale
Agency:
Siegel & Gale
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