Creativity

All the Suspense In This Spot Leads Up to... Reading The New Yorker

Director J.C. Chandor Filmed Ad at L.A.'s Union Station

By Alexandra Jardine. Published on Nov 23, 2015

Editor's Pick

Director J.C. Chandor ( "A Most Violent Year," "Margin Call") shot this suspenseful film for The New Yorker in L.A.'s historic Union Station. If that sounds incongruous, then it's worth noting that the film isn't actually about being in New York; instead, the sense of anticipation and impatience as a man makes his way through the station to his train is leading up to something else.

As he goes, he passes various characters and stories unfolding (a guy being arrested by cops, a violin player, a girl angrily dumping stuff in a trash can). But for him, the real excitement begins when he gets on the train... and opens his copy of The New Yorker. He's not the only one, either.

Agency SS & K says the piece "celebrates the anticipation before one dives into The New Yorker" and also focuses on the everyday stories around us that the magazine is so good at telling. The TV spot is supported by a print campaign shot by photographer Stephen Wilkes showing an eclectic crowd of readers enjoying the same edition of The New Yorker on a beach and a packed subway car.

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About

Credits

Date
Nov 23, 2015
Agency:
SS+K
Client:
The New Yorker
Partner, CCO:
Bobby Hershfield
Partner, Co-Founder:
Rob Shepardson
Senior Copywriter:
Lindsey Lanpher
Senior Art Director:
Alyssa Georg
Director of Production + Innovation:
John Swartz
Senior Producer, Video:
Brendan O'Malley
Senior Producer, Art:
Jamie Appelbaum
Business Affairs:
Sarah Giarraffa
SVP, Digital Strategy & Innovation:
Kevin Skobac
VP, Director:
Will Flood
Account Executive:
Nick Petrillo
Film Production Company:
RESET
Director:
J.C. Chandor
Managing Director:
Dave Morrison
Executive Producer:
Jeff McDougall
Executive Producer/Bidder:
Jen Beitler
Production Supervisor:
Grace Campos
Producer:
Greg Schultz
Editorial:
Bikini Editorial
Editor:
Avi Oron
Assistant Editor:
Gustavo Roman
Post Executive Producer:
Gina Pagano
Post Producer:
Ruganzu Howard
Visual FX/Flame:
Eric Gelgand
Sound Design:
Avi Oron
Music:
Yoni Oron
Sound:
Heard City
Mixer:
Cory Melious
Producer:
Sasha Awn
Producer:
Talia Rodgers
Assistant Mixer:
Stefano Campello

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