Creativity

First Global Ad From The North Face Celebrates the Adventurous Human Spirit

Campaign by Mekanism Will Run in More Than 10 Markets

By Alexandra Jardine. Published on Oct 01, 2015

Editor's Pick

Outdoor enthusiasts are bound to love the first global brand campaign from The North Face. Created by Mekanism and directed by the agency's Tommy Means, it features cinematic footage of people doing amazing things in spectacular scenery -- from skiers on snowy cliff faces to mountaineers to tourists in exotic locations, all wearing clothing or equipment form the brand. It's just as much about exploring and celebration of the adventurous human spirit as about sport, although North Face athletes Conrad Anker, Paige Claassen, Xavier De Le Rue and Tom Wallisch feature in the spot, whose tagline is "Never stop."

The campaign will run in more than 10 markets including the U.S., Canada, Germany, United Kingdom, France, China, Korea, Australia, Nepal and Singapore.

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About

Credits

Date
Oct 01, 2015
Agency:
Mekanism
Client:
The North Face
ECD:
Tommy Means
Writer:
Michael Grant
Managing Director:
Michael Zlatoper
Director Brand Management:
Anna Boyarsky
Head Of Production/Executive Producer:
Kati Haberstock
Brand Manager:
Emily Brody
Senior Producer:
Bob Samuel
Producer:
Kara Bello
Executive Producer @Native Content:
Tomer Devito
Director @Mekanism:
Tommy Means
Producer:
Brendan King
Director of Photography:
Mattias Rud
Service Company:
Moonlighting SA
Executive Producer:
Shayne Brookstein
Line Producer:
Leila Reinhardt
Editor:
Cali Bondad
Assistant Editor:
Paul Jarolimekproner
Assistant Editor:
Russel Fong
Assistant Editor:
Dana Laman
Senior Post Production Supervisor:
Jen Szeto
Associate Post Production Supervisor:
Kara Bello
Graphics & Animation:
Christopher Bernal
Graphics & Animation:
Cosmo Ray
Graphics & Animation:
Darren Orr
Colorist:
Gregory Reese/The Mill
Sound Mix:
Andy Greenberg/One Union
Music & Sound Design:
David Wittman/Travis&Maude
Finishing:
Darren Orr (SpyPost)

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