Feel Patriotic as You Watch America's Magnificent Landscapes in This North Face Spot

Buy the Soundtrack on iTunes and Donate to Conservation Group

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Editor's Pick

If you're American, you might feel both patriotic and inspired to go outside while watching this spot from The North Face, which showcases the USA's great outdoors with stunning cinematic footage. Set to a cover of the Woody Guthrie classic "This Land is Your Land," by My Morning Jacket, it features members of The North Face global athlete team ski-ing, running, climbing and hiking through some of the country's magnificent landscapes (and a few other places, like the New York City subway). The spot, by Mekanism, will launch on U.S. national TV Nov. 9 and run through December, backed by social media and digital elements using the hashtag #SeeForYourself.

The soundtrack is available on iTunes and My Morning Jacket will donate their portion of the proceeds to 21st Century Conservation Service Corps, a conservation group backed by the Department of the Interior. The North Face will also contribute $250,000 to the group, which aims to put young people and returning veterans to work caring for the USA's lands, water, and wildlife.

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About

Credits
Date
Oct 29, 2014
Agency:
Mekanism
Client:
The North Face
Tags
Category
Industry
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