If you're American, you might feel both patriotic and inspired to go outside while watching this spot from The North Face, which showcases the USA's great outdoors with stunning cinematic footage. Set to a cover of the Woody Guthrie classic "This Land is Your Land," by My Morning Jacket, it features members of The North Face global athlete team ski-ing, running, climbing and hiking through some of the country's magnificent landscapes (and a few other places, like the New York City subway). The spot, by Mekanism, will launch on U.S. national TV Nov. 9 and run through December, backed by social media and digital elements using the hashtag #SeeForYourself.
The soundtrack is available on iTunes and My Morning Jacket will donate their portion of the proceeds to 21st Century Conservation Service Corps, a conservation group backed by the Department of the Interior. The North Face will also contribute $250,000 to the group, which aims to put young people and returning veterans to work caring for the USA's lands, water, and wildlife.