Not Everyone Mourns Ferguson's Departure

The Observer turns lamentation on its head in tactical ad

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The retirement of long-time Manchester United manager Sir Alex Ferguson has caused many in the UK to shed tears; but not all. This tactical print ad by BBH for The Guardian's Sunday newspaper the Observer captures the upside, showing other Premier League managers rejoicing at "Fergie's" departure. It was created to advertise a special 12 page supplement on Ferguson's career, and ran in the Guardian's Saturday edition.

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May 14, 2013
BBH London
The Observer
Creative Team:
Richard Glendenning
Creative Team:
Martha Riley
Associate Creative Director:
Peter Reid
Associate Creative Director:
Carl Broadhurst
Deputy Executive Creative Director:
David Kolbusz
Aine Donovan
Strategic Business Lead:
Ngaio Pardon
Strategy Director:
Agathe Guerrier
Lynsey Atkin
Team Director:
Jon Barnes
Team Manager:
Jonny Price
James Townsend
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