Creativity

Margaret Johnson, Gerry Graf and Others Have Celebrity Status in The One Show's Call for Entries Film

Fun Film by JWT Also Features a Dog Named Bill Bernbach

By Alexandra Jardine. Published on Nov 16, 2017

Editor's Pick

The One Show's Call for Entries film this year has fun with the idea that pencil-winning creatives could be really, really famous. Like, celebrities beyond the advertising industry.

In this parallel universe, one superfan carries round a life-size cutout of Y&R's Leslie Sims, people walk around in t-shirts embellished with the face of Ogilvy's Eugene Cheong, and an office worker proudly shows off her screensaver of Amusement Park Entertainment's Jimmy Smith. Meanwhile, a pizza chef has a signed photo of Goodby's Margaret Johnson, a cute dog is named after DDB's Bill Bernbach and as for Gerry Graf-- well, he enjoys the levels of fame of a Scientology-style cult leader.

The film is by JWT New York and promotes the submission website which is now open,with third-quarter deadline November 30, 2017 and final deadline January 31, 2018. Juries will be announced shortly.

"There's a lot of tension in the world right now, so we wanted to create something that makes people smile," says Aaron Padin, head of art & design at JWT, in a statement. "We took a hyperbolic look at what it means to win at the One Show to poke a little fun at ourselves."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 16, 2017
Agency:
JWT New York
Client:
The One Club for Creativity

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.