Creativity

The One Club: One Gets the Once-Over

With creative direction and design consultation by O&M's Brand Integration Group, the One Club's quarterly magazine, One, has gotten a facelift with the current Spring issue. Somi Kim, creative director at BIG's L.A. office,

Published on Jun 03, 2004

Editor's Pick

With creative direction and design consultation by O&M's Brand Integration Group, the One Club's quarterly magazine, One, has gotten a facelift with the current Spring issue. Somi Kim, creative director at BIG's L.A. office, says, "Our new design injects life and creative process references into the visual vocabulary of the magazine. By using saturated color zones and bolder type and image scale shifts, we've activated what was previously a repetitive and uniform layout approach. The typographic palette is diversified, and it 'quotes' both pop culture and historic industry references. We've created a platform for the One Club that offers a complementary context for the editorial and showcase content." See www.oneclub.com for more about One.

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