Creativity

The Onion/7-Eleven: 2012 Election Coverage Website

Election coffee break time.

Published on Sep 11, 2012

Editor's Pick

The Onion is preparing for Election 2012 with a link up with 7-Eleven, or as it puts it, "America's Most Politically Influential Convenience Store", that includes this video, created out of Tracy Locke, and a special election-themed website via Integer.

The site tracks poll results (determined by the number of pro-Obama and pro-Romney cups purchased at each store--and, by the looks of it so far, Obama is ahead by a landslide) and will feature more satirical videos in the run up to the election. Downloads include creating your own Facebook photo of a 7 Eleven coffee cup supporting Romney or Obama (or undecided). You can also get a free coffee on certain days as the election approaches, depending on which state you live in.

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About

Credits

Date
Sep 11, 2012
Agency:
Integer
Client:
The Onion/7-Eleven
Executive Creative Director:
Will Clarke
Creative Director:
Molly McLaren
Associate Creative Director:
Chad Ballew
Associate Creative Director:
Nikki Lott
Copywriter:
Josh Barto
Art Director:
Caroline Williams

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