Creativity

The Philadelphia Inquirer: Pigs Fly...Again!

After receiving some criticism last year due to a dwindling community of readers, The Philadelphia Inquirer is celebrating is largest circulation growth in five years, p

Published on Nov 13, 2007

Editor's Pick

After receiving some criticism last year due to a dwindling community of readers, The Philadelphia Inquirer is celebrating is largest circulation growth in five years, placing them at number one amongst the top fifty U.S. newspapers for circulation growth. Teaming up with Gyro, the paper has released a multi-faceted campaign in honor of this accomplishment. The concept stems from a comment issued to Philadelphia Media Holdings' CEO, Brian Tierney, stating that the newspapers readers would increase, "when pigs fly." this four page insert ran in the Inquirer on the 9th and 11th and is accompanied by radio and cinema spots.

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About

Credits

Date
Nov 13, 2007
Client:
The Philadelphia Inquirer
Agency:
Gyro Worldwide Philadelphia
Chief Creative Officer:
Steven Grasse
Creative Director:
Ron Pushkar
Copywriter:
The Schwartz
Art Director:
Suzanne Fee

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