Creativity

The Phone House: Bloody Shirt

Ads for the Motorola Razr cellphone frequently play off a "razor" concept, logically enough, but this Swedish take, for a leading European phone retailer, actually draws blood. According to the Stockholm office of Saatchi & Saatchi, whe

Published on Jan 12, 2006

Editor's Pick

Ads for the Motorola Razr cellphone frequently play off a "razor" concept, logically enough, but this Swedish take, for a leading European phone retailer, actually draws blood. According to the Stockholm office of Saatchi & Saatchi, where they don't break out creative credits, "Ads for mobile phones are usually boring, ugly and full of technical specifications. In short, they're more about information than communication. We simply wanted to tell high-end consumers that the sleek Razr is a very, very thin mobile phone. The medium is business magazines, and the tone and style is far from the usual dull business-to-business ad. This elegant execution should break through and create a Pavlovian top-of-mind desire." So now we've got drool, too.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jan 12, 2006
Client:
The Phone House
Photographer:
Mejor S. Samrai
Agency:
Saatchi & Saatchi Stockholm

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.