Creativity

The San Francisco Arts Commission: Graff City

Tag your graffiti

Published on May 12, 2011

Editor's Pick

With free iTunes app Graff City, graffiti artists can 'tag' their work via iPhone and share it with a wider audience via email or social media. It's all part of a plan by the San Francisco Arts Commission to enable creativity while reducing costs - the city currently spends $22 million annually on graffiti cleanup.

Using the iPhone's accelerometer and augmented reality, the app allows artists to use their iPhone or iPod Touch like an aerosol can, virtually 'tagging' any wall or surface they select. Agency McCann San Francisco worked with graffiti artists to ensure it replicates the experience of physical tagging. The app will be incorporated into the city's StreetSmARTS and Where Art Lives programs, which aim to nurture the creativity of established and emerging urban artists.

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About

Credits

Date
May 12, 2011
Agency:
McCann San Francisco
Client:
The San Francisco Arts Commission
Executive Creative Director:
Curt Detweiler
Copywriter:
Curt Detweiler
Art Director:
Jason Leal
Designer:
Jason Leal
Designer:
Ryan Noonan
User Experience:
Jonathan Rose
User Experience:
Aiden Bordner
Development:
Malcolm Wilson
Development:
Aaron Smith
Project Management:
Kathryn Redekop
Project Management:
Summer Oram
Project Management:
Matthew Higgins
Account Management:
Ben Stender
Account Management:
Bob Ellis
Account Management:
Frank DiBiaisi
Strategic Planning:
Brian Wakabayashi
Strategic Planning:
Matt Herrmann
Strategic Planning:
Khaia Brogan

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