Creativity

The Secret Location: The Secret Location

Puzzling, mysterious and laced with noir that seems to nod at David Lynch, integrated media outfit The Secret Location's interactive self-promoting film is a black & white ef

Published on Jun 19, 2008

Editor's Pick

Puzzling, mysterious and laced with noir that seems to nod at David Lynch, integrated media outfit The Secret Location's interactive self-promoting  film is a black & white effort that follows an anxious protagonist on an interminable quest to find … you guessed it, the secret location.

Though it's hard to discern what the story is truly about, the film invites visitors to follow the actor through subways, desolate lands, a bizarre car ride and a chase after a lady dressed in white. Along the way, he picks up various purple items (the color scheme of the company itself) including chalk that opens doors as well as cards that include cryptic images and codes.

The story becomes cyclical and frustrating after a while, but is nevertheless an intriguing way to promote the storytelling approach of the company, which is an artistic collaboration between producer/director James Milward and Henry Less Productions.

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About

Credits

Date
Jun 19, 2008
Client:
The Secret Location
Agency:
The Secret Location

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