Creativity

The Stanley Works: Stanley Fubar

Featuring a foursome of hard-hatted construction workers, Mullen's site for Stanley hardware introduces some hellbent fun using the latter's FatMax Xtreme and FuBar utility bar tools.

The powerful

Published on Nov 14, 2007

Editor's Pick

Featuring a foursome of hard-hatted construction workers, Mullen's site for Stanley hardware introduces some hellbent fun using the latter's FatMax Xtreme and FuBar utility bar tools.

The powerful FatMax hammer chips away at the yellow-walled background upon immediate entrance, presenting viewers with the construction guys who chat with and invite you to pick from a series of fairly durable items including a piano, toilet and sink. Whichever item you choose, one of the workers will use a FatMax or the like and demolish the item in seconds. By clicking the space bar, visitors can also check out the helmet cam view to watch the proceedings completely close up. Humorously, the items also include a bunny, which of course, provokes the macho men to question your sanity.

The site also features the FuBar TV spot as well as detailed info on the product that can be viewed by clicking various glowing orbs attached to each part of the tool, raising testosterone levels in the process.

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About

Credits

Date
Nov 14, 2007
Client:
The Stanley Works
Agency:
Mullen Wenham
Chief Creative Officer:
Edward Boches
Group Creative Director:
Jim Hagar
Group Creative Director:
Jason Stinsmuehlen
Group Creative Director:
John Wolfarth
ACD/Art Director:
Mark Chamberlain
Associate Creative Director:
Jordan Kretchmer
Associative Creative Director:
Marc Gottesman
Art Director:
January Spalatro
Copywriter:
Andy Schneider
Copywriter:
Brooks Jackson
Flash Developer:
Brian Romer
Director of Broadcast Production:
Liza Near
Director of Integrated Production:
Keith Johnston
Agency Broadcast Producer:
Jennifer McKenzie
Editor:
Jessica Pearson
Senior Interactive Producer:
Kathy Stuart
Senior Interactive Producer:
Suzanne Sobert
Sound Design:
Soundtrack
VFX:
Division X
Production Company:
Sandwick Films
Director:
Jeff Gorman
Director of Photography:
Curtis Wehr
Executive Producer:
Bill Sandwick
Line Producer:
Lilly Labonge

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