At first glance this might look like a really kooky Doritos ad -- guy and girl fall in love over a shared love of Doritos, and go on to have Doritos-filled romance and wedding. But watch to the end, and even if you haven't realized if's a spoof by now, the denouement -- highlighting parent company Pepsico's palm oil policies -- is sure to wipe the smile off your face.
The online film is in fact by a global advocacy group called SumOfUs, and was timed to coincide with Doritos' announcement of the top 10 finalists for its "Crash the Super Bowl" contest. Directed and produced by Motion Picture Company, which specializes in creating videos for NGOs, it's so far notched up more than 830,000 views on Youtube.
Read more about the campaign, and Pepsico's response, over at AdAge.com.