Brits 'Grab Winter by the Beach Balls' in New Sun Spot

Grey London Promotes Newspaper's Holiday Promo

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Editor's Pick

This lively, bumping new ad for The Sun was designed to banish your January doldrums -- and it probably will. Created by Grey London, the spot promotes the newspaper's "Holidays from 9.50," a promo that lets you collect 10 tokens from the newspaper and exchange them for a vacation package. Directed by MJ Delaney at Moxi, it features a cast of Britons "training" for holiday -- getting their beach balls and wardrobes ready -- accompanied by the training montage soundtrack from Rocky IV.

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Jan 02, 2014
Grey London
The Sun
Prod. Co.:
Moxie Pictures
MJ Delaney
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