Creativity

The Sun: The Big Smile Giveaway

Smile through the pain.

Published on Jan 03, 2013

Editor's Pick

January is most certainly one of the dreariest months of the year, but Grey London and News International/The Sun are here to put a grin on your face. A TV spot by Rattling Stick's Andy McLeod features an adorable six-year-old girl in a very British sing-along that might make you crack a smile. The accompanying giveaway campaign will run for three months, and include gimmicks like holidays for just under 10 pounds, as well as ambient activity that includes family days off, free cinema tickets and Lego.

The Sun's Smile Squad will also visit people for quick acts of kindness like giving out cups of tea and gloves.

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About

Credits

Date
Jan 03, 2013
Agency:
Grey London
Client:
The Sun

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