The Sun Captures British Telly-Watching at Its Best

A-ha's 'The Sun Always Shines on TV' Provides a Great Soundtrack

By Alexandra Jardine. Published on Sep 01, 2015

Editor's Pick

This spot from The Sun aims to portray all that's great about Britain's love of TV: from searching for the remote, to a moment of shock during a favorite soap opera, singing along to a talent show and more. It's set, appropriately, to A-ha's 1985 hit "The Sun Always Shines on TV."

The feelgood ad, by Grey London, broke during the opening show of the U.K. version of "The X Factor."

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Sep 01, 2015
Grey London
The Sun

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.