Simon Cowell Literally Becomes a Fat Cat in Sunday Times Rich List Ads

Celebrities Become Felines in Work by Renowned Animal Photographer

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Simon Cowell, Elton John and Richard Branson are mocked up to look like "fat cats" in this print campaign from the UK's Sunday Times to promote this year edition of its "Rich List." Agency Grey London commissioned well-known animal photographer Tim Flach to photograph the felines, which were then digitally retouched to look like the celebrities. Virgin founder Branson apparently liked his photo so much that he started a competition on his Twitter feed asking followers to write a caption for it. The "Rich List" edition of the newspaper is out next Sunday (May 11).

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May 06, 2014
Grey London
The Sunday Times
Executive Creative Director:
Nils Leonard
Creative Director:
Dave Monk
Creative Team:
Jo Sissons
Creative Team:
Kate Allsop
Creative Team:
Miguel Gonzalez
Creative Producer:
Kevin Noble
Managing Partner:
Natalie Graeme
Production Company:
Peter Bailey Productions
Tim Flach
Digital Artist:
Anthony Crossfield
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