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The Sunday Times Links Icons Of Modern Culture In One Take

Stylish New Spot Features Icons From Mad Men To Daft Punk

Editor's Pick

This original, and ultra-stylish, new spot for the U.K's Sunday Times takes six iconic images of modern culture -- including Rodin's The Thinker, Mad Men, Reservoir Dogs and Daft Punk -- and links them together into one fluid sequence. The 50-second spot by Grey London was shot in one take, with just two actors, by Us through Academy Films; to find out more about how it was done, you can watch a "Making Of" movie on microsite makingoficons.com. Highlighting the newspaper's refresh of its Culture section, it also promotes its month-long culture series, starting this week, which revolves around the concept of "cultural connections."

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About

Credits
Date
Feb 04, 2014
Agency:
Grey London
Client:
The Sunday Times
Exec. Creative Director:
Nils Leonard
Creative Director:
Dave Monk
Creatives:
Jonathan Rands
Creatives:
Johan Leandersson
Agency Producer:
Debbie Impett
Director:
Us
Production Company:
Academy Films
Executive Producer:
Lizie Gower
Producer:
Juliette Harris
DOP:
Ben Fordesman
A&R Operator:
Simon Wood
Art Director:
Alison Dominitz
Hair & Make Up:
Lu Hinton
Stylist:
Rebecca Hale
Casting:
Hammond & Cox
Editor:
Dave Stevens (Assembly Rooms)
Post:
Electric Theatre Collective
Grade:
Aubrey Woodiwiss
Audio Post Production:
String & Tins
Musical Composition:
Tom Player
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