Creativity

The Sunday Times Links Icons Of Modern Culture In One Take

Stylish New Spot Features Icons From Mad Men To Daft Punk

Published on Feb 03, 2014

Editor's Pick

This original, and ultra-stylish, new spot for the U.K's Sunday Times takes six iconic images of modern culture -- including Rodin's The Thinker, Mad Men, Reservoir Dogs and Daft Punk -- and links them together into one fluid sequence. The 50-second spot by Grey London was shot in one take, with just two actors, by Us through Academy Films; to find out more about how it was done, you can watch a "Making Of" movie on microsite makingoficons.com. Highlighting the newspaper's refresh of its Culture section, it also promotes its month-long culture series, starting this week, which revolves around the concept of "cultural connections."

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Credits

Date
Feb 04, 2014
Agency:
Grey London
Client:
The Sunday Times
Executive Creative Director:
Nils Leonard
Creative Director:
Dave Monk
Creatives:
Jonathan Rands
Creatives:
Johan Leandersson
Agency Producer:
Debbie Impett
Director:
US
Production Company:
Academy Films
Executive Producer:
Lizie Gower
Producer:
Juliette Harris
Director of Photography:
Ben Fordesman
A&R Operator:
Simon Wood
Art Director:
Alison Dominitz
Hair & Make Up:
Lu Hinton
Stylist:
Rebecca Hale
Casting:
Hammond & Cox
Editor:
Dave Stevens (Assembly Rooms)
Post Producer:
Electric Theatre Collective
Grade:
Aubrey Woodiwiss
Audio Post Production:
String & Tins
Musical Composition:
Tom Player

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