The Swedish Childhood Cancer Foundation: Barncancerfonden - The Blog Battle

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Description
We took advantage of the competitive spirit among bloggers and managed to increase sales +229% above campaign goal. http://andreagezelius.com/portfolio_page/barncancerfonden-blogg-battle/
Credits
Date
Nov 17, 2014
Agency:
IUM - Sweden
Client:
The Swedish Childhood Cancer Foundation
Creative:
Patrik Sundberg
Production Company:
Adore You
Creative:
Andrea Gezelius
Account Director:
Anette Anderson
Copywriter:
Avilin Persson
Digital Planner:
Christina Jorup
Industry
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