Creativity

From the Women's March, a 'Taco Stand' Was Born

By Ann-Christine Diaz. Published on Jan 19, 2018

Editor's Pick

During the inaugural Women's March on Washington last year, agency Work & Co sent two busloads of staffers to the event. Many of them had held up posters and adorned pins featuring bold statements supporting the cause, conceived by Design Director Aleks Gryczon. Today, during the March's sophomore year, her designs will again grace more paraphernalia, created out of a nonprofit born out of the March---The Taco Stand.

Gryczon co-founded The Taco Stand with Work & Co colleagues Caitlin Lillie, director of talent, and Lindsay Liu, director of marketing. The company sells "designer swag for a cause," inspired by the history of activism "rooted in iconic graphic design," as seen in the works of Barbara Kruger, posters of the ACT UP! Movement and prints from the Colby Printing Co, Gryczon says.

For this year's March, Gryczon created "Write Your Political Leader" mailer kits, as well as buttons, stickers, totes and bandanas commemorating the event's first anniversary. The Taco Stand has also been holding postcard-signing events around New York City in support of the cause.

"Our designs are strong, bold and powerful, meant to create a big statement that feels as timeless and steeped in traditional printmaking as it does current and fresh," Gryczon says. "The colors are bright, typography is large and dominant and iconography is chunky and striking--all reflective of how deep and visceral a reaction we're having to the many changes in the political landscape of the past year."

Moreover, her creations are decidedly gender-neutral. "As a reaction to 'pink washing' and how women are marketed to broadly, the work is decidedly not gendered to ensure that women's rights aren't just for women. For our movement and causes to be taken seriously and make a real impact, our messaging and design should not feel fringe or marginalized and instead be a call to arms that brings all groups together to make."

The Taco Stand donates 100% of its proceeds to charities such as the ACLU, Planned Parenthood, the Human Rights Campaign and this year specifically to Emily's List, which helps to support women running for political office.

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About

Credits

Date
Jan 19, 2018
Client:
The Taco Stand
Design:
Aleks Gryczon

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