The Thai Health Promotion Foundation: Smoking Kid

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An innovative anti-smoking effort from Ogilvy Asia, for the Thai health Promotion Foundation. The agency enlisted young children to walk up to smokers in the street, holding a cigarette and nonchalantly asking for a light. The smokers inevitably told them "no," and then detailed the dangers of smoking. The kids then asked: Why do you do it then?

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Jun 21, 2012
Ogilvy Asia
The Thai Health Promotion Foundation
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