The Thai Health Promotion Foundation: Smoking Kid

A new perspective.

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An innovative anti-smoking effort from Ogilvy Asia, for the Thai health Promotion Foundation. The agency enlisted young children to walk up to smokers in the street, holding a cigarette and nonchalantly asking for a light. The smokers inevitably told them "no," and then detailed the dangers of smoking. The kids then asked: Why do you do it then?

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About

Credits
Date
Jun 21, 2012
Agency:
Ogilvy Asia
Client:
The Thai Health Promotion Foundation
Category
Latest Creativity News on Ad Age

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