The Tourette Syndrome Foundation of Canada: @random Case Study

Highlighting a disease random in nature.

Published on

Editor's Pick

To highlight the random nature of Tourette Syndrome, (which many people think of as uncontrolled swearing but can in fact be made up of a number of different symptoms including anxiety attacks, obsessive compulsive disorder and physical ticks) The Tourette Syndrome Foundation of Canada has launched a documentary project.

Its website, At Random, shows a documentary made up of a series of film clips made about people suffering from Tourette Syndrome. However, clips are selected at random, so no two visitors to the site will see the same documentary. Viewers can also select how long they want their film to be.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


May 20, 2011
Saatchi & Saatchi Canada
The Tourette Syndrome Foundation of Canada
Website Design:
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age