Creativity

The Village: Death Revealer

You can now see dead people.

Published on Aug 16, 2011

Editor's Pick

Few people actually see the bodies and damage caused by traffic accidents, so Moscow magazine The Village, along with Leo Burnett Moscow created an augmented reality app with GPS and Google Maps that lets you see where exactly traffic accidents have occurred.

When the accident is clicked on, full details can be found, along with images of dead or injured bodies and the damage caused. The app is quite morbid, but the client and agency hope the shock is enough to convince citizens to be more mindful in dangerous areas. To launch the app, which is available on iTunes, the agency also launched an ambient program with classic chalk-drawn body silhouettes on streets with QR codes alongside.

One interesting feature: If you attempt to use the app while driving, it prompts you to cease and desist, and turns off. The app wants to show Russian residents that even in a place that seems safe, danger is always present.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 16, 2011
Agency:
Leo Burnett Moscow
Client:
The Village
Creative Director:
Mikhail Kudashkin
Creative Interactive Director:
Grigory Sorokin
Art Director:
Mikhail Derkach
Interactive Designer:
Andrey Sergeev

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.