Creativity

The Village: Parking Douche app

Naming and shaming bad parking.

Published on May 16, 2012

Editor's Pick

Russian online newspaper The Village decided to name and shame people who park their cars badly via a free app whose Russian name translates as 'Parking Douche'. Developed by agency Look At Media, the app allows people to upload pictures of wrongly parked cars, and the data is streamed live to banner ads that are targeted through IP addresses to locations near where these cars were parked. The banners appear as pop-ups on websites, but will disappear if you share them via Facebook.

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About

Credits

Date
May 16, 2012
Agency:
Look At Media
Client:
The Village
Creative Director:
Katya Bazilevskaya
Creative Director:
Rob Ikki
Art Director:
Vladimir Shreyder
Digital Creative:
Alexey Artukhov
Digital Creative:
Vladimir Shreyder
Project Manager:
Alya Gabdurakhmanova
Technical Director:
Alexander Rybyakov
Front End Developer:
Anton Platonov
Flash Developer:
Alexander Redinger
Mobile Developer:
Alexander Simonov

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