Creativity

The Weather Channel: Bus Shelter

It's rain o'clock.

Published on Feb 25, 2013

Editor's Pick

A refurbished Weather Channel app is on the way for Android -- and it tells you the exact time the weather is about to change. To dramatize this, Iris made waiting for the bus a little more exciting, by making it rain on people inside a bus shelter. Along with the people who get drenched is one smart-aleck who has the app on his phone, so he pulls out an umbrella just seconds before the rain starts coming down.

While that's almost certainly guaranteed to make everyone inside just a teensy bit upset, the agency supposedly got people entering the shelter to sign waivers and releases. Not sure if that makes it any better, though.

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About

Credits

Date
Feb 25, 2013
Agency:
Iris
Client:
The Weather Channel

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