Creativity

The Weather Channel: What If

The U.S.'s biggest cities are at the mercy of Mother Nature in The Weather Channel's new disaster series, It Could Happen Tomorrow. And to give viewers a preemptive glimpse at the destructive potential of natural disasters on cities l

Published on Mar 21, 2006

Editor's Pick

The U.S.'s biggest cities are at the mercy of Mother Nature in The Weather Channel's new disaster series, It Could Happen Tomorrow. And to give viewers a preemptive glimpse at the destructive potential of natural disasters on cities like New York, San Francisco and Dallas, IQ Interactive created a rich media microsite centered on a U.S. map. By clicking on flashing icons at various locations around the country, visitors can access interactive cityscapes embedded with video clips that detail the scary consequences of hurricanes, earthquakes and tornadoes—and what's being done to protect our metropolises.

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About

Credits

Date
Mar 21, 2006
Client:
The Weather Channel
Executive Creative Director:
Tony Quin
Creative Director:
Adam Boozer
Art Director:
Sarah Cooper
Agency:
IQ Interactive

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