Creativity

The xx Video Starring Millie Bobby Brown, Ashton Sanders and Paris Jackson Is Also a Calvin Klein Ad

Fashion Brand's CCO Raf Simons Finds Another Cool Way to Make His Mark

By Ann-Christine Diaz. Published on Jun 30, 2017

Editor's Pick

Calvin Klein's Raf Simons, who has brought a fresh take to the fashion brand since signing on as its chief creative officer last year, debuts his latest project for the label -- the new "I Dare You" music video for indie darlings The xx, starring Millie Bobby Brown of "Stranger Things," Ashton Sanders of "Moonlight," Paris Jackson and models Lulu and Ernesto Cervantes.

The video, directed by Alastair McClellan, depicts its young stars in an angsty scenario around ditching school on a gorgeous day in Los Angeles, their hooky taking them to eerie locales like Lloyd Wright's 1962 Sowden House, known for its bizarre, Mayan-style architecture and rumored to be the setting of the Black Dahlia murder. They're outfitted in Calvin Klein, of course.

The stark, vibrant photography, coupled with the minimalist, dreamy sounds of The XX make for a nostalgic '80s-style trip that feels like artsy, off-kilter John Hughes -- one scene featuring a tear-drenched Brown feels like a modern mirroring of Molly Ringwald in "Sixteen Candles."

When Simons took the helm at Calvin Klein last August, he assumed full creative control over all aspects of the brand -- not just all of fashion (women and menswear, jeans, underwear), but furnishings, marketing and advertising too. The stars of this video have been part of his creative overhaul. Brown previously appeared in a campaign for the brand's "By Appointment" couture offering, while Sanders featured in an underwear campaign with his fellow cast members from "Moonlight," whom Simons also outfitted for the Academy Awards.

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About

Credits

Date
Jun 30, 2017
Client:
The XX
Creative Director:
Raf Simons
Director:
Alastair McLellan

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