The Zimbabwean Newspaper: Voiceless

Giving a voice to Zimbabweans

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The Zimbabwean newspaper is raising awareness of the continuing brutalities in Zimbabwe (which continue despite the media spotlight being currently on the troubles in North Africa) with a major billboard campaign in South African cities.

Entitled The Voiceless, the posters feature real-life victims of Robert Mugabe's dictatorial regime, taken by photojournalists whose images are suppressed within Zimbabwe itself, adding a map of Zimbabwe as an empty speech bubble. They direct viewers to a website where they can read more about the photographs, hear eyewitness accounts and locate the images in context on a satellite map. The images are also available to view on a Flickr page.

Agency TBWA is also working on social media efforts, with a blog to be launched later in the week that will include live correspondents from Harare. Its previous work for the newspaper has highlighted Zimbabwe's problems with inflation.

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About

Credits
Date
Mar 08, 2011
Agency:
TBWA Hunt Lascaris Johannesburg
Chief Creative Officer:
John Hunt
Client:
The Zimbabwean Newspaper
Executive Creative Director:
Damon Stapleton
Art Director:
Shelley Smoler
Copywriter:
Raphael Basckin
Web Developer:
Simon Gill
Operations Director:
Carol Soames
Production Manager:
Craig Walker
Photographer:
Christof van der Walt
Photographer:
Michael Grobler
Photographer:
Lucas Mathebula
Photographer:
Tebogo Suping
Editor:
Tongai Furusa
Project Manager:
Leanne Ferris-Woods
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