This Billboard Can Tell You If You're Running a Fever

Interactive Campaign for Theraflu in Poland Uses Thermal Imaging

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In Poland, an outdoor campaign for GSK's Theraflu flu remedy claims it can tell people if they are suffering from flu, via a billboard that can detect a fever.

The poster, in a Warsaw shopping center, is equipped with a live thermo-scanner camera, which uses thermal imaging to detect whether people who stand near it have a fever. If it turns out they do have one, they can take and download a selfie showing their high temperature. Theraflu then prompts them to share it on social media with the hashtag #TherafluThermoscanner.

The campaign is by Saatchi & Saatchi Switzerland and Saatchi & Saatchi/ Interactive Solutions Poland.

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Feb 11, 2016
Saatchi & Saatchi Switzerland / Saatchi & Saatchi/ Interactive Solutions Poland.
Global Chief Creative Officer:
Jason Romeyko
Creative Team:
Frédéric Doms
Creative Team:
Marine Quéré
Global Digital Director:
Magdalena Kubacka
Creative Director:
Kamil Majewski
Creative Team:
Patrycja Lukjanow
Creative Team:
Piotr Osiński
Account Management:
Paulina Ufel
Account Management:
Izabela Siek
Rafał Bauer
Tomek Szczyciński
Brand & Communication Planner:
Marek Rosłan
Theraflu Senior Brand Manager Poland:
Adam Mickiewicz
Area Marketing Manager, Respiratory Health Multisymptom, CEE:
Zoltan Rantal
Marketing Director Poland:
Arkadiusz Budziński
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