Creativity

This Billboard Can Tell You If You're Running a Fever

Interactive Campaign for Theraflu in Poland Uses Thermal Imaging

By Alexandra Jardine. Published on Feb 11, 2016

Editor's Pick

In Poland, an outdoor campaign for GSK's Theraflu flu remedy claims it can tell people if they are suffering from flu, via a billboard that can detect a fever.

The poster, in a Warsaw shopping center, is equipped with a live thermo-scanner camera, which uses thermal imaging to detect whether people who stand near it have a fever. If it turns out they do have one, they can take and download a selfie showing their high temperature. Theraflu then prompts them to share it on social media with the hashtag #TherafluThermoscanner.

The campaign is by Saatchi & Saatchi Switzerland and Saatchi & Saatchi/ Interactive Solutions Poland.

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Credits

Date
Feb 11, 2016
Agency:
Saatchi & Saatchi Switzerland / Saatchi & Saatchi/ Interactive Solutions Poland.
Client:
Theraflu
Global Chief Creative Officer:
Jason Romeyko
Creative Team:
Frédéric Doms
Creative Team:
Marine Quéré
Global Digital Director:
Magdalena Kubacka
Creative Director:
Kamil Majewski
Creative Team:
Patrycja Lukjanow
Creative Team:
Piotr Osiński
Account Management:
Paulina Ufel
Account Management:
Izabela Siek
Design:
Rafał Bauer
Design:
Tomek Szczyciński
Brand & Communication Planner:
Marek Rosłan
Senior Brand Manager:
Adam Mickiewicz
Area Marketing Manager:
Zoltan Rantal
Marketing Director:
Arkadiusz Budziński

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