Creativity

Thierry Mugler: Womanity

Womanity is born.

Published on Mar 08, 2010

Editor's Pick

Thierry Mugler and Clarins Fragrance group tapped Johannes Leonardo to launch the new luxury brand, Womanity.

The brand's aim is to reflect the beauty, energy and connectivity between young women around the world. This served as the jumping point for a new site, Womanity.com. an online ecosystem that reflects women's multiple perspectives and moods. There, women are invited to share their interpretations of Womanity in words, pictures or video, all of which becomes integrated into the site's Mosaic-style layout.

MSN is also a partner on the launch, and editorial content from the MSN homepage will help build out the various "tiles" of the site.

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About

Credits

Date
Mar 08, 2010
Agency:
Johannes Leonardo
Client:
Thierry Mugler
Executive Creative Director:
Jan Jacobs
Executive Creative Director:
Leo Premutico
Creative Director:
Ferdinando Verderi
Strategy Director:
John McCarthy
Digital Production:
Microsoft Advertising
Digital Production Strategist:
Kumar Doshi
Digital Production Design Team:
Jeremy Groubach
Digital Production Design Team:
Rhonya Hamada
Digital Production Design Team:
Richard Worsfold
Digital Producer:
Courtney Siedertofp
Digital Development:
Madhvi Mishra
Digital Production Editorial Team:
Jeff Chavez
Digital Production Editorial Team:
Anjelika Sloan
Media Partner:
MaxusGlobal
Media Strategy:
Margaret Clerkin
Media Strategy:
Derek Toppel

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