Creativity

The Power of a Vacation Transforms An Ogre in U.K. Ad

Thomson Advertises its Vacation Packages in BMB Ad

Published on Jan 06, 2014

Editor's Pick

Beattie McGuinness Bungay tells the tale of the unhappy Simon, who is so depressed with his everyday routine that he's become an ogre, in a wonderfully shot advertisement for vacation planners and bookers Thomson. Directed by Fredrik Bond out of Sonny, the spot features an Ogre dad who undergoes a beautiful and metaphorical, albeit expected transformation thanks to a vaction he takes with his non-Ogre wife and daughter.

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Credits

Date
Jan 06, 2014
Agency:
BMB
Client:
Thomson
Copywriter:
Christopher Keatinge
Art Director:
Dan Bennett
ECD/Production:
Trevor Beattie
Creative Director:
Gav McGrath
Director:
Fredrik Bond
Production Company:
Sonny
Producer:
Sara Cummins
Post Production:
Realise
Audio Post:
750mph
Agency Producer:
James Bolton
Agency Producer:
Gemma Fergie

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