Creativity

A Dolphin-Sloth Lovechild Demonstrates the Joys of Binge Watching

Three U.K. Urges Customers to "Go Binge" With the Dolph-a-Sloth

By Emma Hall. Published on Jul 06, 2017

Editor's Pick

Wieden & Kennedy London has invented the "dolph-a-sloth" to show Three U.K. customers just how much fun bingeing can be.

A film for the telecoms company, which is giving away free TV and music streaming this summer, shows the ultra-cute dolphin-sloth mashup in action, frolicking in the ocean and having the time of its life thanks to inspired animation from The Mill.

John Goodman's voiceover reassures customers, "On Three you can stream without using your data. You got no worries, you're chill like dolpha-sloth... You're in deep. Like six seasons deep."

Three U.K. has also partnered with Samsung to create the "Bed 'n' Binge" retreat in a London park. It's a pop-up hotel where each room is inspired by a different Netflix show, so if "Orange is the New Black" is your choice, you get bunk beds and handcuffs to enhance the experience.

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About

Credits

Date
Jul 06, 2017
Agency:
Wieden & Kennedy London
Client:
Three
Creative Director:
Larry Seftel
Creative Director:
David Day
Co-Director:
Larry Seftel
Co-Director:
David Day
Creative:
Katy Edelsten
Creative:
Chloe Cordon
Executive Creative Director:
Tony Davidson
Executive Creative Director:
Iain Tait
Group Account Director:
Paulo Salomao
Account Director:
Lex Higlett
Account Manager:
Ant Conlin
Account Manager:
Lara Wahab
Planning Director:
Andy Wright
Planner:
Nick Exford
Executive Producer:
Danielle Stewart
TV Producer:
Rich Adkins
TV Producer:
Anna Neilson
TV Production Assistant:
Georgia Totvanian
Creative Producer:
Amy Leach
Business Affairs:
Alex Coomer
Production Company:
MJZ
Director:
The Perlorian Brothers
Executive Producer:
Lindsay Turnham
Line Producer:
Yann Gorriz
VFX Company:
The Mill
VFX Executive Producer:
Reece Ewing
VFX Executive Producer:
Gemma Humphries
VFX Producer:
Jomana Ayoub
VFX Executive Creative Director:
Neil Davies
2D Lead Artist:
Peter Hodsman
3D Lead Artist:
Sam Driscoll
Head of Animation:
Jorge Montiel
Colorist:
Mick Vincent
Music Company:
Wake The Town
Sound Company:
Wave Studios
Sound Designer:
Jack Sedgwick
Sound Producer:
Rebecca Boswell
Fixer:
Melsie Bourne
Talent Researcher:
Melsie Bourne

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