Is Holiday Spam Out of Control? According to Three Mobile, Yes

Tanning Fails and Extreme Selfies Need to Go Too

Published on May 11, 2015

Editor's Pick

U.K. mobile company Three has been running a humorous campaign around "holiday spam" for a while now (promoting the fact that it doesn't charge customers for using their phone abroad). In this spot, directed by Blink's Chris Bristow, it amusingly claims that holiday spam has now gone a little further than hot dog legs and sunset shots-- we're apparently all guilty of posting stuff like "tanning fails," synchronized jumping, "extreme" selfies and animal photobombing. The spot urges people to "spam responsibly."

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May 07, 2015
Wieden + Kennedy London
Production Company:
Chris Bristow

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