This Purple Muppet May Be the Key to Solving the Mobile Industry's Problems

Three's #MakeItRight Campaign Includes Funny TV Spot, Wi-Fi 'Statues' and More

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In previous campaigns such as Sing It Kitty and Pony, U.K. mobile brand Three and W&K London have focused on the internet's love of silly things. Now, they're back with another funny ad, but this time with a manifesto to shake up the mobile industry.

The spot, directed by Daniel Wolfe through Somesuch, features a purple muppet called Jackson (created by Jim Henson's Creature Shop) who's having a hard time in the big city until he remembers his Mom and Pop's advice before he left the farm: Make It Right. He then pops up singing along to pop anthem "It's Alright," by '90s British boyband East 17, resassuring people that it's all OK in an increasingly ridiculous variety of scenarios where things are going badly wrong. They range from a spilt ice cream to a car hanging off a cliff, a man sinking in quicksand and a woman terrorized by an enormous snake in her kitchen. The tagline is "When Stuff Sucks, Make It Right."

The point of all of this is not just to make us laugh but to kickstart a campaign hashtagged #MakeItRight, in which Three will address issues in the mobile industry, such as poor signal, high roaming charges and charging for 4G. The TV spot directs viewers to an online "manifesto" video which sees Jackson speaking out in a press conference. And starting June 12, Three will start "solving" mobile problems out and about across the UK. For example, it will put up large Jackson statues that provide free Wi-Fi, and special interactive bus shelters that dispense free phone charging units.

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About

Credits
Date
Jun 05, 2015
Agency:
Wieden + Kennedy London
Client:
Three
Director:
Daniel Wolfe
Prod. Co.:
Somesuch
Creative Director:
Larry Seftel
Creative Director:
David Day
Copywriter:
Bertie Scrase
Art Director:
Christen Brestrup
Executive Creative Director:
Tony Davidson
Executive Creative Director:
Iain Tait
Agency Executive Producer:
Danielle Stewart
Group Account Director:
Paulo Salomao
Account Director:
Sophy Woltman
Account Manager:
Alex Blacklock
Head of Planning:
Beth Bentley
Planning Director:
Martin Beverley
Planner:
Nick Exford
TV Producer:
James Guy
Creative Producer:
Monika Andexlinger
Interactive Producer:
Joseph Haigh
Production Company:
Somesuch
Director:
Daniel Wolfe
Executive Producer:
Tim Nash
Producer:
Dougal Meese
Director of Photography:
Tom Townend
Editorial Company:
Trim
Editor:
Tom Lindsay
Post Producer:
Chris Aliano
Post Executive Producer:
Mike Skrgatic
Post Executive Producer:
James Allen
VFX Company:
Time Based Arts
VFX Supervisor:
Luke Todd
Flame Artist:
Stephen Grasso
Flame Artist:
Sheldon Gardner
Flame Artist:
Dave Birkhill
2-D:
Leandro Vasquez
2-D:
Andre Dias
2-D:
Ralf Briscoe
Sound Company:
Factory
Sound Designer:
Anthony Moore
Sound Designer:
Jon Clarke
Song:
East 17 "It's Alright"
Producer:
Raluca Anastasiu
Smoke Artist:
Mike Aveling
Colourist:
Simon Bourne
Mix Company:
Factory
Digital Content Director:
Alex Hulsey
Production Designer:
Andrew Clark
Puppet creators:
The Jim Henson Company
Lead Puppeteer:
Andy Heath
Puppeteer:
Brian Herring
Puppeteer:
David Chapman
Puppet Wrangler:
Janet Knechtel
Production Company:
Bannermen
Digital Producer:
Joseph Haigh
Account Manager:
Alexandra von Pultkamer
Copywriter:
Katie Harrison
Creative Community Manager:
Andrew Bevan
Digital Strategist:
Harriet Lowson
Creative Producer:
Stacey Bannister
Head of Design:
Karen Jane
Photographer:
Lydia Whitmore
Agent:
Natalia Littman

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