To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Find Out How Three Created That CG Singing Kitty

Cat Videos Inspired CG Creation

Editor's Pick

Want to know how Three created that realistic-looking singing Kitty in its latest ad Sing It Kitty? It required watching a lot of cat videos. In this Making Of video, creatives Aaron McGurk and Chris Lapham from W+K London, together with VFX specialists and animators from MPC, reveal how the UK mobile brand set out to follow up its iconic Pony campaign with another equally silly and endearing film. Creating the CG cat, and making sure it had that "lost in the moment" look they wanted, was a painstaking process that involved many hours on cat websites looking at cats' muscles and facial expressions. And of course, the casting of the little girl was crucial.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 13, 2014
Agency:
Wieden + Kennedy London
Client:
Three
VFX:
MPC
Tags
Category
Industry
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age