Creativity

Find Out How Three Created That CG Singing Kitty

Cat Videos Inspired CG Creation

Published on Mar 13, 2014

Editor's Pick

Want to know how Three created that realistic-looking singing Kitty in its latest ad Sing It Kitty? It required watching a lot of cat videos. In this Making Of video, creatives Aaron McGurk and Chris Lapham from W+K London, together with VFX specialists and animators from MPC, reveal how the UK mobile brand set out to follow up its iconic Pony campaign with another equally silly and endearing film. Creating the CG cat, and making sure it had that "lost in the moment" look they wanted, was a painstaking process that involved many hours on cat websites looking at cats' muscles and facial expressions. And of course, the casting of the little girl was crucial.

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About

Credits

Date
Mar 13, 2014
Agency:
Wieden + Kennedy London
Client:
Three
VFX:
MPC-LA

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