Thule: Road Trip

Thule's on the road, all right, but how come this car rack company's ads are notable for their lack of any specific focus on the car rack? "Thule long ago moved away from product-intensive advertising," explains TDA Advertising & Design

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Thule's on the road, all right, but how come this car rack company's ads are notable for their lack of any specific focus on the car rack? "Thule long ago moved away from product-intensive advertising," explains TDA Advertising & Design CD Jonathan Schoenberg. "They've always recognized that their products do not create a good time; they are a conduit to a good time. And in the car rack market
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About

Credits
Date
May 16, 2006
Photographer:
Brooks Freehill
Copywriter:
Mike King
Copywriter:
Justin Horrigan
Art Director:
Alex Rice
Art Director:
Danny Burau
CD/Copywriter:
Jonathan Schoenberg
Client:
Thule
Agency:
TDA
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