When introducing a new brand to market, you've got to be memorable. That's certainly the approach taken by U.K. cloud-based software platform Thunderhead in its surreal debut ad, which somehow reminds us more of a U.S. Super Bowl spot than most of the fare on British TV.
Created by Abbott Mead Vickers BBDO and directed by MJZ's Rocky Morton, it features a floundering young car salesman who's on the verge of losing his customer's interest, until he's visited by The Thunderhead -- a massive, bare-chested Viking-like superhero who cradles the salesmen to his nipple to nourish him with, um, some Thunderhead wisdom.
Gav Thompson, chief marketing officer of Thunderhead, commented in a statement: "We are a cheeky British technology upstart who are lucky enough to have the best customer engagement software in the business world. We asked AMV to develop an idea for us that would ensure that CMOs became aware of our unique customer engagement capability and our ability to deliver happy customers. We also liked the idea of a product demo that was a bit bonkers."