Creativity

Tic Tacs Embark on Miniature Adventures in This Cute Campaign

See Them Dive With Sharks and Jump the Grand Canyon

By Alexandra Jardine. Published on Aug 29, 2016

Editor's Pick

Tic Tac has launched a super-cute, animated video campaign in which they tiny mints go on some very daring adventures.

The spots, by The Martin Agency and produced by Hue & Cry, see Tic Tacs diving with sharks, riding a waterfall, launching into space, and jumping the Grand Cayon (seen here) in a toy car. What's adorable about it is that everything is perfectly tiny, in contrast to the big fingers that are moving the Tic Tacs around. "In a big world, dare to be little," goes the voiceover. If you ever wanted to see a Tic Tac in a diving mask, here's your chance.

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About

Credits

Date
Aug 29, 2016
Agency:
The Martin Agency
Chief Creative Officer:
Joe Alexander
Client:
Tic Tac
Group Creative Director:
Danny Robinson
Associate Creative Director:
John Szalay
Senior Designer:
Todd Hippensteel
Copywriter:
Mark Habke
Executive Broadcast Producer:
Letitia Jacobs
Associate Broadcast Producer:
Emily Goodman
Junior Broadcast Producer:
Nicolette Steele
Business Affairs Supervisor:
Suzanne Wieringo
Senior Production Business Manager:
Kelly Clow
Group Account Director:
Darren Foot
Account Supervisor:
Stephanie Brummell
Account Executive:
Lauren Dushkoff
Project Manager:
Hayley Soohoo
Senior Communication Manager:
Ari Sneider
UX Strategy Director:
Meg Riley
Strategic Planning Director:
Elizabeth Cleveland
Production Company:
Hue & Cry
Director:
Jeff Boddy
Creative Director:
Magnus Hierta
Executive Producer:
Joe Montalbano
Producer:
Colleen Hopkins
Production Coordinator:
Abbey Reddington
Storyboard Artist:
Timo Prousalis
Assistant Editor:
Andrea De Leon
Designer:
Shannon Rollins
Animators:
Liam Ward
Animator:
Timo Prousalis
Animator:
Andrea De Leon
Set Design:
Nix and Gerber Studios
Set Designer:
Lori Nix
Set Designer:
Kathleen Gerber
Live Action:
The Branching
Executive Producer:
Lucas Krost
Producer:
Alexandra Krost
Director of Photography:
Thomas Bingham
Production Coordinator:
Adela Satrova
1st AC:
Tony Summerlin
2nd AC:
Jack Payne
Media Manager:
Rex Teese
Gaffer:
Chris Thompson
Key Grip:
Mike Flinn
Swing:
Patrick McLynn
Production Assistant:
Alex Delarosa
Post Production:
Running with Scissors
Head Of Production:
Brian Creech
Editor:
Danny Reidy
Online Post Production:
Running with Scissors
Colorist:
Drew Neuhart
Flame Artist:
Chris Hagan
Music Company:
Tiny Lion
Composer:
Tiny Lion
Mix Company:
Rainmaker
Mixer:
Mike O'Conner

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