Creativity

Tide's Football-Crazy Super Bowl Couple Return for NFL Kickoff Spot

Broncos-Ravens Matchup Gets a Shoutout in Saatchi N.Y. Spot

Published on Sep 06, 2013

Editor's Pick

Remember Marcus, the San Francisco 49ers fan whose dreams of a Niners Super Bowl victory were dashed by his smart, Tide-wielding, Ravens-loving wife, Carmen? Well, they're both back in Saatchi New York's new commercial for Tide, to kick off the NFL's new season. The ad, which aired during the Broncos-Ravens matchup last night, sees Marcus pulling a bit of a bait-and-switch on Carmen by washing the jerseys of every team that would be playing the Ravens this year -- and then pulling out a clean Broncos jersey at the end.

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About

Credits

Date
Sep 06, 2013
Agency:
Saatchi & Saatchi New York
Chief Creative Officer:
Con Williamson
Client:
Tide
Global Creative Director:
Maru Kopelowicz
Creative Director:
Laura Mulloy
ACD/Copywriter:
Luke Behrends
ACD/Art Director:
Keiji Ando
Producer:
Daniel Miller
Director:
Chris Hooper
Production Company:
Uber Content
Owner/EP:
Phyllis Koenig
Owner/EP:
Preston Lee
Executive Producer:
Steve Wi
Head of Production:
Mamta Trivedi
Editorial:
Cutting Room Films
Editor:
Mike Douglas
Music and Sound Design:
Beacon Street Studios
Finishing and Graphics:
Light of Day
Mixing:
Sound Lounge
Mixer:
Rob DiFondi
Colorist:
Tom Poole

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