Creativity

Tide Coldwater: Save Loads of Energy

From Saatchi & Saatchi/New York, city-specific print ads seen in New York, L.A. and Chicago position Tide Coldwater as a hot green detergent. And while the product may be saving energy, the ads themselves don't appear to have skimped on the digit

Published on Jan 11, 2007

Editor's Pick

From Saatchi & Saatchi/New York, city-specific print ads seen in New York, L.A. and Chicago position Tide Coldwater as a hot green detergent. And while the product may be saving energy, the ads themselves don't appear to have skimped on the digital wattage, via London's Saddington & Baynes. "The people are stock images and everything else is computer-generated art," says writer Jake Benjamin. As for the particular product constructions, art producer Alli Taylor explains, "We didn't want to tell people why saving energy is important. We realize everyone has their own motivation. For some it's about saving money; maybe for others it's about helping the environment. All we wanted to convey is that if everyone did their part, for whatever reason, collectively we could all make a huge difference."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jan 11, 2007
Executive Creative Director:
Jan Jacobs
Executive Creative Director:
Leo Premutico
Art Director:
Mark Voehringer
Copywriter:
Jake Benjamin
Designer:
Kevin Li
Print Producer:
Alli Taylor
Chief Creative Officer:
Tony Granger
Client:
Tide Coldwater
Digital Imaging:
Saddington & Baynes
Agency:
Saatchi & Saatchi New York

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.