Creativity

Tide: Give Up Pants

And ladies, those $400 baggy Alexander Wang pants? Sweatpants.

Published on May 13, 2010

Editor's Pick

A man runs afoul of apparel conventions in this spot for the Tide stain removal pen from Saatchi New York.

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About

Credits

Date
May 13, 2010
Agency:
Saatchi & Saatchi New York
Chief Creative Officer:
Gerry Graf
Client:
Tide
Global Creative Director:
Maru Kopelowicz
Associate Creative Director:
Chris Beresford-Hill
Art Director:
Dan Lucey
Copywriter:
Michael Illick
Agency Producer:
Lynn Appel
Production Company:
Tool of North America
Production Company:
Bicoastal
Director:
Sean Ehringer
Director of Photography:
Marc Laliberte-Else
Executive Producer:
Brian Latt
Digital Executive Producer:
Dustin Callif
Production Service Company:
Avion Films
Producer:
Marie Robertson
Editorial Company:
Cutting Room
Editor:
Mike Douglas
Assistant Editor:
Conor O'Flynn
Producer:
Melati Pohan

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